D-60 before Prix de l'Arc de Triomphe

D-60 before Prix de l'Arc de Triomphe

06 August 2015

For the second year in a row, France Galop consolates the Qatar Prix de l'Arc de Triomphe's exceptional and unique branding positionning. Under the signing of MONUMENTAL, France Galop has launched a modern and stylish marketing campaign. The 2015 display has a strong visual impact, mixing up the codes of two unmissable factors of this international rendezvous : sport and glamour.

Therefore, the 2015 display places at the center stage a beautiful and elegant women who intensely follows the race throw her binoculars. Her look is entrahll by the champion Trêve. After two Arc success in a row, the superb mare is already famous and has an active fan club on the social medias under the name of FollowTrêve. She is looking for a bigger and MONUMENTAL challenge in 2015 : to add a third Arc success to her incredible tally. Breaking this record would make her the biggest champion on the racing history !

This 94th edition of the Qatar Prix de l'Arc de Triomphe will have a MONUMENTAL media planning with among others nearly 3.000 displays settled all around Paris three weeks before the event.


Extract from France Galop blog

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